A barrier-breaking generation gives context to contemporary female life.

Friday, August 5, 2011

Domestic Blogger Power

At the BlogHer '11 Conference I've so far encountered a preponderance of 30-something women writing about what would traditionally be called domestic concerns -- motherhood, children, health and nutrition, "home economics", couponing, crafts, and personal growth journals. When I am asked what Girl in the Locker Room! is about, several women have commented "Oh, you have a SERIOUS blog." This is a disappointing POV, but after a tour of the vendors exhibition hall, I noted that major brand name companies are courting these bloggers -- especially the food and home items producers. The "swag" is outrageous in order to prompt word-of-mouth endorsement. Companies obviously believe these women are a powerful economic force. Now THAT'S serious.

Thursday, August 4, 2011

Reviving the Girl in the Locker Room

At the BlogHer '11 Conference in San Diego. Estimated 3,000 female bloggers registered! Time to revive Girl in the Locker Room.
I started this blog in the year 2000 when Salon offered the only community "web-log" platform. Bloggers numbered in the hundreds on the site at the time. Many changes, many voices worldwide have joined the conversation now.
This blog will continue to champion women who challenge gender barriers in employment, sports, and society. The hope is that the younger generations will not allow us to slip back into the Mad Men era from which my generation escaped and will push for the fundamental human rights still denied many women across the globe.