A barrier-breaking generation gives context to contemporary female life.

Saturday, August 4, 2012

Purchase Power = Women Power

BlogHer is a big deal. And a blast this year in NYC. Plus the Expo hall is jammed w brand name company booths trying to interest us in their latest products. Women in U.S. make up to 85% of household consumer purchase decisions. 

Sponsors of the event include Verizon, Johnson & Johnson, Pfizer, Hillshire Farm, Samsung, Dannon, Lysol (!), Wells Fargo and Harley-Davidson Motorcycles to name a few.

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